What is 'Little White Lies' and who reads it? - Joe Blissett

'Little White Lies' is a bi-monthly British independent magazine that is based upon reviewing films that have recently been released, featuring writing, drawings and photography which generally relate to a film. It is published by 'The Church of London' which is a publishing company based in London that is also known for publishing popular magazine 'Huck'. It's first issue was made in 2005 and it has continuously grown since then. 
In amongst the content of the magazine are a few things that will be important when analysing the magazine. For example, the amount of artistic content there is; why there isn't as many adverts compared to mainstream magazines; and why perhaps that the magazine is quite highly priced, as well as others. 

In terms of who reads the magazine, when looking at a survey completed in 2008, we found that a large majority of people that read the magazine are males aged between the ages of 25-35, meaning the magazine contains content that appeals to this age range. However we also saw that the magazine was stocked in popular bookstores such as Waterstones and WHSmiths as well as unusually HMV and Urban Outfitters. This suggest that it also appeals largely to trendy teenagers who will be well educated enough to grasp what the magazine is trying to portray. 
Also in the survey, we discovered at how 65% of people buy between 0-4 DVDs each month, meaning the people that read the magazine will obviously have a basic interest in watching films. 
Finally, an interesting point to mention is that 54% of people that buy the magazine, play video games regularly, possibly suggesting that people that may have some time on their hands can get round to doing their hobbies as well as work, suggesting potentially students.  

When talking about the audience of the magazine, it can be split into two sections: Demographically, and Psychologically. Demographic means the age, class, gender and ethnicity of the people reading the magazine, and psychological means the interests, attitudes and opinions of the audience reading the magazine.