'Fly Away'
Media Language/Mise-en-scene
From first viewings of the film poster, a lot stands out in terms of trying to portray to the audience what the film is about. Firstly, the colour of the image symbolises to the audience that the film will likely follow a happy, warm narrative, one that families will be stereotypically associated with. Looking at the mise-en-scene from the background, we can determine that the film may be set initially in a park, and more precisely the swings in the park. We know this as the swing takes up half of the shot, with the other half taken by a mid shot of a teenage girl looking up at the sky. From the way she is dressed we can tell that the film is likely to be aimed towards girls however it could also attract families. The lighting which is used in the background highlights the emphasis that the scene is meant to be in a happy scenario and that all the emotions associated with it are positive.
In terms of context, the title is centred neatly at the top of the poster coloured in white connoting the idea of peace, as well as also the fact that the font is particularly small creating the idea that the film is fairly simple.
Representation
When talking about representation in this poster, what immediately strikes me is the fact that the girl is aged in her teenage years, yet still wears the colour pink (something that young girls would be more associated with) as well as the fact that she is in a children's park, again appearing younger than her age. This could potentially suggest that she has some sort of disability, meaning she acts younger than she is. This could also explain the title of the film as she wants to keep swinging on the swing until she can 'fly away', connoting the fact that she enjoys going on the swing. It looks as if the character would be from a middle class background and this can be suggested from her clothing as well as her environment, however due to the fact that she may have a disability, her parents or carers could still have large amounts of money in order to care for her (however this could still mean that she is from a middle class background).
Audience
Like I mentioned in the opening paragraph, it seems that this film could be predominately aimed towards families, preferably ones that have young children or children that would be seen as similar to the characters in the film. Due to the fact that the film is likely to follow a warm-hearted feel to it, it will likely be rated either at a 'U' or 'PG', however I only believe it could be a 'PG' as any children watching it may not understands certain aspects of the film (especially if the character in the film did have a disability) and so would need parent guidance in order to explain certain parts of the film. Narrative
The narrative of the film will likely follow a linear narrative as it is particularly aimed towards younger children so in order for them to fully understand what happens in the film, a nice and simple 'start-to-end' film will fully achieve this.
When analysing the film poster, it looks as if the character goes on a journey to achieve her 'goal' of flying away; a basic literal term to describe some freedom. However when looking at the sub-heading below the title (when love means letting go) it suggests that at some point she has to let go of this dream; also describing the fact that at some point she has to let go of the swings. This is a very clever technique that I believe would be good to use when doing our film poster.
Genre
It seems as if the genre of the film follows most likely to one of either family or adventure. These could of course be converged together to create a sub-genre however this could make it unclear to the audience.
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