Poster Analysis - 'Sight' - Amy Sharp

Sight

Conventions:

• Main image - centered
• Title - Text larger than all other 
• Actors 
• Centered - all material is centered 

Media Language:
It is immediately clear that this short film is about eye sight this is because:

• The title - it is clear with its point 
• The image - a close up of a male character (we can assume he is the main)
• The editing in his eyes suggest something that is non-human in him
• The image - is blurred slightly in areas, signifying the change or problem in eye sight. 

The title itself matches the glow in the eyes to clearly, the cleanliness of the typography suggests sci-fi, it is placed on his forehead because it is 'dead space' meaning it is not important to the message of the poster - in this specific one the focus is on the eyes. The image is purposefully blurred to make link with the narrative, the lighting is low key and mirrors the lighting of the title. All of the text is centered, the two actors are centered either side of the title and the producers/directors are centered at the top. His eyes are the most important aspect of the poster, they look directly at the audience to be unsettling but to draw attention. The editing in the pupils have a futuristic feel linking to the genre - almost a camera lense in the eye. The colour is mainly blues and black, the titles prominent blue would be the reason for the lightly blue lighting along with the black background to emphasise the face and keep attention drawn onto the eyes. 

Representation:
It is difficult to determine representation with a close up, you can see he is in his mid 30s possible 40s so would be mature and independent. The collar of his suit is visible suggesting he is middle-higher class. 

Genre:
It is clear that this short film has a futuristic narrative and due to this it would be in the sci-fi genre.